> It’s not a fair fight, but it is one, oddly, where the small guy can compete. It might seem ludicrous—DuckDuckGo has 78 employees and Google 114,096—but often the outcome is the same. For the majority of your searches, David, it turns out, is just as good as Goliath.
@stevenroose I've been using DDG for about 2 years I think now, and it's really as good as google for 95% of what I'm looking for. The only times it fails me interestingly is when I want to buy something, Google is much better for that indeed.
@Sosthene That's actually quite interesting. Because ads refering to webshops are really the most lucrative ones. One would think a SE company would focus some effort on optimizing those search results.
@stevenroose yes, but more precisely when I say "buy something" I mean it in a very broad sense, like I'm on the street and I want to find a restaurant in the neighborhood, DDG is shit for this kind of search, that's obviously where the all-knowing Google can really shine.
The article says Google is also better when the thing you're looking for is not clear, I agree with that, I guess Google can leverage data about you to second guess what you mean?
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